Advanced Visual Communication Design I & Design Research III (Senior Thesis) / Autumn 2022
Indulgence is my dad's ice cream business that needed a brand refresh. I helped design the original logo almost ten years ago (and it showed). It's always been a small business with no storefront, but he has expanded his network over the years, working with lots of local foodies, and is moving to begin expanding the business as well. It was time for the brand's visual identity to match the character that my dad has built.
design research / brand identity / packaging
